Leading specialist drinks consultancy Sipmeister has successfully appointed a new distribution partner for their client, Algebra Drinks Ltd.
From March 2022 Algebra Extra Dry will join the portfolio of exclusive agency brands handled by premium drinks wholesaler Hammonds of Knutsford as the brand seeks to grow it distribution across the on and off trade throughout the UK.
Algebra is an extra dry speciality coffee liqueur, made solely from coffee, rum and cane sugar. At just 100g/L, Algebra Extra Dry has the lowest sugar content in its category and is made in London from sustainably sourced, expertly roasted speciality-grade coffee which is extracted with rare precision then blended with rum and cane sugar. Algebra Extra Dy contains no added flavour, colour or artificial sweetener.
Algebra is dry enough to sip neat or over ice and intense enough to work magic in cocktails. It can be used as a substitute for espresso in all coffee cocktail recipes, making effortless Espresso Martinis at home (just shake over ice). It also opens new doors for coffee in mixed drinks behind the bar, from elegant Negroni variations to intriguing coffee-accented highballs.
Yves Cosentino, founder of Algebra Drinks commented, we are delighted to partner with Hammonds of Knutsford, whose independence and reputation we value. Hammonds' geographical and multi-channel coverage will be precious assets to reach new clients and consumers for our specialty coffee liqueur. We look forward to working closely with their team to grow Algebra Extra Dry in the UK market.
Grant Simpson, Commercial Director of Sipmeister added, Sipmeister are delighted to be working with Hammonds of Knutsford, a leading specialist drinks wholesaler, who are the perfect partners for our client, Algebra Drinks Ltd and their premium extra dry coffee liqueur. We look forward to building Algebra Extra Dry’s UK Sales and Distribution with the Hammonds team and their high-quality account base.
Tim Dunlop, Brand Director at Hammonds believes that Algebra Extra Dry is a perfect addition to the Hammonds of Knutsford growing portfolio of brands. “From the first meeting with the Sipmeister team it became apparent that Algebra Extra Dry was a very different offering for the category, and this was confirmed once I met Yves and tried the liquid in some signature serves. The lower sugar content in Algebra Extra Dry is the main selling point for us as we see demand from customers who are increasingly looking for alternatives to many of the leading brands with their high sugar content”