Danish Gin brand Kongsgaard, co-owned by Game of Thrones star Pilou Asbæk, has landed a national distribution agreement for their premium gin range with leading specialist drinks distributor and wholesaler Hammonds of Knutsford. This new agreement will see Kongsgaard join the range of exclusive agency brands represented by the Cheshire based distributor, who will look to develop the brand across a wide scope of channels including on trade, off trade, wholesale, e-commerce and grocery.
Soren Kongsgaard, Co-owner of Kongsgaard Gin commented It’s great timing for us to introduce a nationwide distributor as we are experiencing fast growth in especially the Nordics and feel that the time is ripe to intensify our efforts in the UK across all platforms. We have had a trusted following here ever since our launch with The Craft Gin Club and our expression built around our local apples are going down extremely well. Our formula consists of a four-fold matrix of citrus, spicy, herbal and sweet aromas on a base of a juniper infused spirit. We use 100% Danish apples and identified specific sorts that ingeniously embody the 4 key aromatic elements in gin. We then select a new apple sort yearly which allows us to reflect on the seasons impact and use nature to achieve a perfect balance in our batches. We will also be introducing our Cognac Cask Aged Dark gin to the Brits which we are really excited about.
Tim Dunlop, Brand Director at Hammonds added Kongsgaard Gin is a product I have been aware of for a number of years and during that time I have had a few conversations with Soren as the brand has been growing. Now is the perfect time to add this superb product to the range of agency brands we represent at Hammonds of Knutsford as we see the gin consumer move away from the pink and sweet liqueurs, through to higher strength
traditional and premium gin products. For me Kongsgaard sits at the top end of the gin category thanks to its authenticity, recipe and flavour profile and with Danish actor Pilou Asbæk recently joining the brand I believe we will see a whole new customer base being attracted to Kongsgaard. With distribution already among the leading e-commerce customers and with a number of well-respected bars and restaurants having the brand on their menu we look forward to seeing the brand gain new followers, helped by the introduction of the new Dark expression which we are releasing into the UK for the first time in April 2022.
Kongsgaard Gin is a family business and has been growing ever since they fired up under the still for the first time in 2016. Recent actions were taken to help the environment and make the world a greener place. As the first and only spirits company they partnered with the Treedom organisation and put this agenda in the front seat. More than 3.000.000 trees have been planted since the organisation’s foundation. They aim to have a sustainable approach to all aspects of their operations. Whether in areas of production, marketing, or management, they commit to a dedication to all matters green and ethical, and will seek to introduce a culture of best practice in
these areas wherever able to exert influence. www.kongsgaardgin.com
Hammonds of Knutsford are one of the UK’s leading specialist drinks wholesalers. Established in 1960 by Tony Hammond and based just outside Manchester, this family-owned business services customers across all the market sectors offering nationwide delivery throughout the UK. Their current customer base includes direct supply to; on and off trade accounts, leading regional and national wholesalers, e-commerce businesses and grocers/national retailers. More information can be found: www.hammondsofknutsford.co.uk