BuzzBallz Bounce into UK Drinks Sector

America’s biggest selling single-serve premixed cocktails head to Britain with six varieties available to UK retailers from 1st June.

BuzzBallz are a smash hit in the USA and on target to sell 100 million balls this year. Now these unique, premium, bar-strength cocktails are available to multiple retailers and convenience stores in the UK. Eye-catching and fun, BuzzBallz are perfect for today’s grab-and-go lifestyles.

Six SKUs will launch into the UK market via exclusive distributor, Hammonds of Knutsford – Choc Tease, Tequila ‘Rita, Strawberry ‘Rita, Lotta Colada, Chili Mango and Espresso Martini. All 200ml balls are 13.5 per cent ABV with an RRP of £3.50 each.

Made with premium spirits, and bursting with real fruit juice, natural flavours and ingredients, BuzzBallz single-serve cocktails are crafted to a high standard. They are convenient, portable and playful, with the round shape bringing something unique and innovative to British drinks fixtures.

BuzzBallz are regularly featured on US social media and the expectation is they will prove similarly popular with British users. The UK launch strategy is to target 25 to 40 year olds, living in urban areas, who enjoy socialising with friends in bars, in the garden, at home or outdoors.

BuzzBallz is proudly woman-owned, with founder Merrilee Kick creating BuzzBallz at her kitchen table over 12 years ago. She says: “We’ve created a real buzz in the USA and we know there’s a huge appetite in the UK for fun, convenient ready-to-drink cocktails that pack a punch. The RTD market is a fast-growing category, yet it is crying out for more innovation and excitement. We believe that BuzzBallz can deliver this”.

Tim Dunlop, Brand Director at Hammonds, adds: “As the UK gears up for the summer, consumers are seeking out exciting new experiences in a big way, and the colourful BuzzBallz range provides a fantastic solution. They are fun, different and great for sharing with friends. For the launch we have selected the four best-selling US flavours, plus two new variants: spicy Chili Mango and on-trend Espresso Martini”.

Pre-mixed cocktails and long drinks are expected to increase share of the RTD market from 25 per cent in 2014 to 60 per cent in 2024, so BuzzBallz presents a significant opportunity to the UK drinks sector, especially when consumers are looking for new and unusual options in the chiller. There is little doubt that BuzzBallz will help stores drive sales, for both planned and impulse purchases (it is the number one biggest selling pre-mixed cocktail brand in the US convenience channel).

BuzzBallz, which are fully recyclable and use 15% recycled plastic in their construction, are available now to multiple and independent retailers, convenience stores, e-commerce platforms including the new fast grocers, drinks specialists, wholesalers and cash and carries.

Extensive branded POS materials will be available to support the UK launch including counter and chiller racks, free standing display units and eye-catching signage to add appeal and create a buzz in the retail environment.

Algebra-Espresso-Martini

Algebra Extra Dry Coffee Liqueur names new UK distribution partner

Algebra-Espresso-Martini

Leading specialist drinks consultancy Sipmeister has successfully appointed a new distribution partner for their client, Algebra Drinks Ltd.

From March 2022 Algebra Extra Dry will join the portfolio of exclusive agency brands handled by premium drinks wholesaler Hammonds of Knutsford as the brand seeks to grow it distribution across the on and off trade throughout the UK.

Algebra is an extra dry speciality coffee liqueur, made solely from coffee, rum and cane sugar. At just 100g/L, Algebra Extra Dry has the lowest sugar content in its category and is made in London from sustainably sourced, expertly roasted speciality-grade coffee which is extracted with rare precision then blended with rum and cane sugar. Algebra Extra Dy contains no added flavour, colour or artificial sweetener.

Algebra is dry enough to sip neat or over ice and intense enough to work magic in cocktails. It can be used as a substitute for espresso in all coffee cocktail recipes, making effortless Espresso Martinis at home (just shake over ice). It also opens new doors for coffee in mixed drinks behind the bar, from elegant Negroni variations to  intriguing coffee-accented highballs.

Yves Cosentino, founder of Algebra Drinks commented, we are delighted to partner with Hammonds of Knutsford, whose independence and reputation we value. Hammonds' geographical and multi-channel coverage will be precious assets to reach new clients and consumers for our specialty coffee liqueur. We look forward to working closely with their team to grow Algebra Extra Dry in the UK market.

Grant Simpson, Commercial Director of Sipmeister added, Sipmeister are delighted to be working with Hammonds of Knutsford, a leading specialist drinks wholesaler, who are the perfect partners for our client, Algebra Drinks Ltd and their premium extra dry coffee liqueur. We look forward to building Algebra Extra Dry’s UK Sales and Distribution with the Hammonds team and their high-quality account base.

Tim Dunlop, Brand Director at Hammonds believes that Algebra Extra Dry is a perfect addition to the Hammonds of Knutsford growing portfolio of brands. “From the first meeting with the Sipmeister team it became apparent that Algebra Extra Dry was a very different offering for the category, and this was confirmed once I met Yves and tried the liquid in some signature serves. The lower sugar content in Algebra Extra Dry is the main selling point for us as we see demand from customers who are increasingly looking for alternatives to many of the leading brands with their high sugar content”

Konggaard Gin HERO

Kongsgaard Gin co-owned by Game of Thrones star names new UK distribution partner

Konggaard Gin HERO

Danish Gin brand Kongsgaard, co-owned by Game of Thrones star Pilou Asbæk, has landed a national distribution agreement for their premium gin range with leading specialist drinks distributor and wholesaler Hammonds of Knutsford. This new agreement will see Kongsgaard join the range of exclusive agency brands represented by the Cheshire based distributor, who will look to develop the brand across a wide scope of channels including on trade, off trade, wholesale, e-commerce and grocery.

Soren Kongsgaard, Co-owner of Kongsgaard Gin commented It’s great timing for us to introduce a nationwide distributor as we are experiencing fast growth in especially the Nordics and feel that the time is ripe to intensify our efforts in the UK across all platforms. We have had a trusted following here ever since our launch with The Craft Gin Club and our expression built around our local apples are going down extremely well. Our formula consists of a four-fold matrix of citrus, spicy, herbal and sweet aromas on a base of a juniper infused spirit. We use 100% Danish apples and identified specific sorts that ingeniously embody the 4 key aromatic elements in gin. We then select a new apple sort yearly which allows us to reflect on the seasons impact and use nature to achieve a perfect balance in our batches. We will also be introducing our Cognac Cask Aged Dark gin to the Brits which we are really excited about.

Tim Dunlop, Brand Director at Hammonds added Kongsgaard Gin is a product I have been aware of for a number of years and during that time I have had a few conversations with Soren as the brand has been growing. Now is the perfect time to add this superb product to the range of agency brands we represent at Hammonds of Knutsford as we see the gin consumer move away from the pink and sweet liqueurs, through to higher strength
traditional and premium gin products. For me Kongsgaard sits at the top end of the gin category thanks to its authenticity, recipe and flavour profile and with Danish actor Pilou Asbæk recently joining the brand I believe we will see a whole new customer base being attracted to Kongsgaard. With distribution already among the leading e-commerce customers and with a number of well-respected bars and restaurants having the brand on their menu we look forward to seeing the brand gain new followers, helped by the introduction of the new Dark expression which we are releasing into the UK for the first time in April 2022.

Kongsgaard Gin is a family business and has been growing ever since they fired up under the still for the first time in 2016. Recent actions were taken to help the environment and make the world a greener place. As the first and only spirits company they partnered with the Treedom organisation and put this agenda in the front seat. More than 3.000.000 trees have been planted since the organisation’s foundation. They aim to have a sustainable approach to all aspects of their operations. Whether in areas of production, marketing, or management, they commit to a dedication to all matters green and ethical, and will seek to introduce a culture of best practice in
these areas wherever able to exert influence. www.kongsgaardgin.com

Hammonds of Knutsford are one of the UK’s leading specialist drinks wholesalers. Established in 1960 by Tony Hammond and based just outside Manchester, this family-owned business services customers across all the market sectors offering nationwide delivery throughout the UK. Their current customer base includes direct supply to; on and off trade accounts, leading regional and national wholesalers, e-commerce businesses and grocers/national retailers. More information can be found: www.hammondsofknutsford.co.uk

Exclusive UK distributor for Duncan Taylor Scotch Whisky

NEW UK DISTRIBUTION PARTNERSHIP

News this week which we are excited to share.

We are the exclusive UK distributor for Duncan Taylor Scotch Whisky.

The partnership will see both family-owned businesses working together to distribute a good selection from the portfolio.

The agreement should see brands grow exponentially around the UK.

This new contract will promote core brand of Black Bull Scotch Whisky, which dates back to 1864 but will also include award-winning Indian Summer Gin and Smokin’ Whisky.

The partnership plays into Duncan Taylor's extensive plans for expansion and growth.

Euan Shand, Chairman of Duncan Taylor Scotch Whisky commented; ‘We are delighted to be working with Hammonds whose extensive network around the UK will give us access to fresh on-trade markets. We have big plans for Black Bull Scotch Whisky next year and this will form an integral part of our marketing strategy.  We look forward to seeing the growth for Black Bull, Indian Summer Gin and Smokin’ over the next 12 months.’ 

Tim Dunlop, Brand Director at Hammonds added; “I know the team at Duncan Taylor Scotch Whisky quite well and I’m a big fan of their Black Bull Scotch Whisky.  I knew their excellent range of whiskies would be the perfect fit as a flagship brand in our revised agency portfolio. We look forward to growing the existing listings and securing many new ones for their exceptional quality whiskies and gin using our wide customer base across the UK.